T-Mobile Scores Big: Free World Champion Gear for Seahawks Fans Following Super Bowl LX Victory
SEATTLE, WA – Following the Seattle Seahawks' dominant 29-13 victory over the New England Patriots in Super Bowl LX, T-Mobile is turning the "Emerald City" magenta. To celebrate the franchise’s second Lombardi Trophy, the Un-carrier has announced an exclusive giveaway of free championship merchandise for the 12s.
As a lead partner for the upcoming Seahawks World Champions Parade, T-Mobile is offering its customers a first crack at commemorative gear to wear for the festivities.
How to Claim Your Gear
Starting today, Tuesday, February 10, T-Mobile customers can visit the flagship T-Mobile store on 6th Avenue in downtown Seattle to claim their exclusive items.
Tuesday, Feb 10: Fans can pick up a limited-edition World Champions T-shirt.
Wednesday, Feb 11 (Parade Day): Additional gear, including World Champions koozies, will be available.
Note: To redeem these items, customers must present their Magenta Pass (available via the T-Life app). The promotion is "no purchase necessary" but operates on a "while supplies last" basis, so early arrival is highly encouraged.
The Celebration Continues
The merch giveaway serves as a warmup for the main event on Wednesday, February 11. The city expects up to one million fans to line the streets for the victory parade.
| Event Time | Activity | Location |
| 10:00 AM | Trophy Celebration (Ticket Required) | Lumen Field |
| 11:00 AM | World Champions Parade | 4th Avenue (Downtown) |
The parade, presented by T-Mobile alongside Bud Light and the Muckleshoot Indian Tribe, will see Super Bowl MVP Kenneth Walker III and quarterback Sam Darnold lead the procession from the Stadium District to Seattle Center.
For those who can't make it to the 6th Avenue store, T-Mobile’s Super Bowl presence remains high following their viral "Backstreet Boys" commercial that aired during the game. Fans are encouraged to use public transportation to reach the downtown area, as massive crowds are expected to turn the city into a sea of blue, green, and—thanks to T-Mobile—bright magenta.